Skip links

Omotayo Ademuwagun

- Head of Marketing.

About Omotayo

Omotayo Ademuwagun is a seasoned Marketing Communications professional with over a decade of experience, adept at crafting compelling narratives, managing brand identity, and leveraging digital and traditional channels to drive engagement and growth.

Her career spans multiple industries, including Entertainment, Advertising, Finance, Education, Event, Impact, and Technology.

She has led pan-African campaigns designed to attract top-tier tech and tech-enabled startups from across Africa, providing go-to-market strategies and driving successful market entries.

This experience, particularly in working with financial technology startups, has made her a valuable asset in her current role as Head of Marketing at Union Systems Limited, Omotayo is skilled in developing and executing strategic brand campaigns that align with the company's vision and goals. She is also a member of the Chartered Institute of Marketing, further solidifying her expertise in the field Her background in advertising has further honed her ability to craft compelling narratives and manage brand identities, skills she currently leverages in her role as Head of Marketing at Union Systems Limited.

Omotayo’s leadership in marketing has been crucial in positioning USL as a thought leader in trade finance technology.

She collaborates closely with the product development and sales teams to align marketing strategies with the company’s business goals, ensuring that the brand remains at the forefront of innovation in the software industry. At USL, Omotayo applies her extensive experience in both digital and traditional marketing channels to drive engagement, growth, and brand recognition. Her expertise extends beyond Nigeria, demonstrating her ability to manage campaigns and strategies that resonate on a continental scale. Omotayo is also a proud member of the Chartered Institute of Marketing, underscoring her commitment to excellence in the field.